We Are Like That Only : Understanding The Logic Of Consumer IndiaProduct Description Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market the many Consumer India's, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar

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