Varmi ShampooDeep cleansing hair restorative Varmi means Warmth in Icelandic What is it: Strengthening shampoo designed to hydrate and cleanse normal to oily hair, 50 ml & 350 ml. Why we love it: Restores each strand while cleansing and strengthening hair from root to tip infused with a clean earthy scent. Why its powerful: Crafted with a wild Icelandic herb blend of Birch, Yarrow, Willow, and Bearberry to restore hair loss, reduce inflammation, improve keratin

(Translation by Halla Helgadóttir)

this formula supports skin renewal and helps maintain a healthy

but I just have to hope it sends some

using eco-friendly materials that have a reduced impact on the environment

Why we love it: Packed with antioxidants

Why it’s powerful: This potent formula contains a high concentration of Wild Organic Icelandic herbs for its anti-inflammatory and anti-bacterial properties

What is it: Lóa handcare set  - soap and lotion

Ideal spa-inspired formula to use in the shower

Why it’s powerful: Græðir is the Icelandic word for healing

preventing moisture loss and breakage

Eyvör means Forever lips in Icelandic

Lóa is the name of the bird Plover in Icelandic