Belinda FairyAlimrose is the designer name in the childrens gift market. In business for more than 30 years they pride themselves on gorgeous designs & great service. With a passion for design, an eye for detail and a feel for beautiful fabrics, they are the home of the sweetest dolls, loveliest baby accessories & gorgeous toys for kids. Give. Inspire. Play.

and only gets softer with time

the Dockatot™ Deluxe offers a safe and comfy spot that lets baby rest

Pure comfort and style

Exquisite soft and cuddly

With bright shiny eyes

The Little Prince

The Kaloo family is growing even further

from sailing boats down a river

Parasol with UV protection helps shield your baby on sunny days

these ultra soft baby blankets provide comfort that soothes and calms baby for a restful sleep

France's favourite elephant

Suitable from 3 months